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Copy of Mangoslab campaign report

Campaign type: YouTube + Instagram

Hashtags: #Aesty #cordlessflatiron #flatiron #kickstarter #hair #histylehashtag

Chris Han

Campaign Result

CPM $10.29

CPE $0.11

CPA $0.90

Cost: $3,500

Reach: 340K

Likes: 33K

ER: 9.77%

CR 1.14%

conversion: 3,870

engagement: 33,202

YouTube

Views 9,903 (vs. 7,133)

Likes 1,012

Comments 13

ER 10.22% (vs. 8.77%)

Clicks 29

Instagram

Reach 330,093

Likes 31,948

Comments 226

Forward 3

Bookmark 59

Actions 3,782

YouTube

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Instagram

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Overview

With 2M+ followers, Chris Han has a strong reach in the fashion & beauty space as a trendy young mom. Her IG post introducing Aesty Cordless Flat Iron reached more than 330K and 3,784 people took actions(visiting profile page) showing strong interest.

We notice people want to visit YouTube for full instruction once they show strong interest in the product. So we recommend reuse the instruction video as a call to action for a post or story. Or we can test reposting the video on IG reel to see if the traffic actually converts.

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Recommendation

We see that her audience is a strong fit for Aesty with 9.7% engagement rate and conversion rate. With 3,784 actions(visiting profile page), we recommend working with her again to retarget those who showed interest through IG story with swipe up or putting a link to Aesty page on her profile page.

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Comments
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