Campaign type: YouTube + Instagram
Hashtags: #Aesty #cordlessflatiron #flatiron #kickstarter #hair #histylehashtag
Views 9,903 (vs. 7,133)
ER 10.22% (vs. 8.77%)
With 2M+ followers, Chris Han has a strong reach in the fashion & beauty space as a trendy young mom. Her IG post introducing Aesty Cordless Flat Iron reached more than 330K and 3,784 people took actions(visiting profile page) showing strong interest.
We notice people want to visit YouTube for full instruction once they show strong interest in the product. So we recommend reuse the instruction video as a call to action for a post or story. Or we can test reposting the video on IG reel to see if the traffic actually converts.
We see that her audience is a strong fit for Aesty with 9.7% engagement rate and conversion rate. With 3,784 actions(visiting profile page), we recommend working with her again to retarget those who showed interest through IG story with swipe up or putting a link to Aesty page on her profile page.